Proprietary brands built for performance, scalability, and long-term value creation

Core Brands

Evercil®

Evercil® is a French-Mexican beauty brand specializing in eyelash extensions, built on a model combining product innovation, standardized operations, and premium customer experience.

The brand operates through clinics, corners, and franchise formats, offering strong scalability potential across markets.

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30 Minutes Fit®

30 Minutes Fit® is a Franco-Mexican-owned company specializing in technology applied to EMS training. It has developed its own fitness and wellness ecosystem integrating EMS technology, training, nutrition, Apps, professional coaching and education.

Built for scalability, the ecosystem operates through multiple channels and business models, including the Personal EMS System for independent training, Member Coaches, Member Nutritionists, EMS Training Corners and EMS Training Centers.

Its technology platform connects hardware, software, methodology, education and services within one integrated experience for members and professionals.

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Platform Capabilities

Desine®

Desine® supports brand positioning, visual identity, and customer experience, ensuring consistency and premium perception across all business units.

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Sinfra Consulting®

Sinfra Consulting® provides the operational backbone of the ecosystem, including systems, processes, and digital infrastructure to support efficiency, scalability, and execution across brands.

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Integrated for Scale

The combination of proprietary brands and integrated platform capabilities enables M&B Holding to accelerate growth, optimize execution, and scale efficiently across markets